In 2008, Doritos embarked upon an "out-of-this-world" advertising campaign, literally beaming a 30-second advertisement for Doritos brand tortilla chips into a solar system 42 light years away. This project is in collaboration with EISCAT Space Centre in Svalbard. The "You Make It, We'll Play It" contest chose the winning advertisement that was transmitted on June 12, 2008. The ad was beamed towards a distant star, within the Ursa Major constellation which is orbited by planets which may harbour life. Read more
Alien life is almost certain to exist elsewhere in the universe, says Stephen Hawkins, one of the world's leading scientists. So, how do scientists search for extraterrestrial life and what do they look for? Museum meteorite expert Caroline Smith, recently on the BBC's Museum of Life television programme, and astrobiologist Lewis Dartnell from University College London, answer these questions and more. Read more
Despite increased calls to step up efforts in finding extraterrestrial life by sending signals into space, some scientists believe such a strategy may prove dangerous. In Britain Dr Marek Kukula, public astronomer at the Royal Observatory in Greenwich, said, "Part of me is with the enthusiasts and I would like us to try to make proactive contact with a wiser, more peaceful civilisation." But he is concerned at the risks.
In 2008, NASA beamed the Beatles song "Across the Universe" into deep space, sending a message of peace to any extraterrestrial who happens to be in the region of Polaris, also called the North Star, in 2439. Who could argue with such a well-meaning, positive initiative? Quite a few, actually. Read more
A television company has joined forces with a social networking site to send a message to the nearest theoretically inhabitable planet. But can our television and radio broadcasts already be picked up in space? A collaboration between RDF and Bebo to send a signal to the planet Gliese C, more than 20 light years away, carrying 500 messages from earth.
We've been listening for the signs of extraterrestrial civilizations for nearly 50 years - and if E.T.s are out there, they just might have picked up on the radio signals that we've been transmitting for even longer. More recently, some broadcasters have been sending intentional shout-outs to the aliens.
Is that so wrong?
Yes, in the opinion of physicist-novelist David Brin and other scientists who say such transmissions could bring unwelcome consequences.
Today Doritos makes history, taking the UKs first step in communicating with aliens as they broadcast the first ever advert directed towards potential extra terrestrial life. The University of Leicester has played a key part in the success of the project. The transmission is being undertaken as part of the Doritos Broadcast Project, which invited the UK public to create a 30 second video clip that could be beamed out to the universe offering a snap shot of life on earth to anyone out there. 61% of the UK public believe this is just the start of communication with ET life and that we will enter into regular communication with an alien species at some stage in the future.
Doritos to Broadcast the First Ever Advert Into Space The world's first ever advert is to be broadcast to extra-terrestrial life, Doritos announced today. Doritos, as part of its new 'You Make It, We Play It' initiative, is asking the British public to shoot a 30-second ad that will be beamed past the Earth's atmosphere and into the Universe, to anyone 'out there' that may be watching.